Welcome to the A.Vogel world of natural health

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"Nature was my best loved university."

In 1963, Alfred Vogel founded Bioforce AG (now A.Vogel AG) in Roggwil, Switzerland, to meet the growing demand for his products. The original site in Teufen, Appenzell, was already running at full capacity. Vogel's mission was to offer natural remedies grounded in science, a selection of healthy food products, and reliable health information through books and a monthly magazine, making natural health accessible to an ever-increasing number of people. 

Unveil the secrets of nature

The basis of the A.Vogel health brand is the credo of our founder, the Swiss pioneer of natural health Alfred Vogel (1902-1996) who said; "Nature was my best loved university."

Fresh, organically grown herbs form the foundation for the effective, scientifically proven herbal medicines, nutritional supplements as well as revitalising food products we offer to you.

Our mission

Our products

A.Vogel remedies, nutritional products, and health literature are available in many countries, and we strive to make them easily accessible.

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Mission Statement

We offer high-quality herbal remedies, supplements, and health services to support well-being. We prioritize sustainability, ethical practices, and the health of both our customers and employees.

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Switzerland

A.Vogel is one of Switzerland's largest producers of herbal remedies and health food products. We combine Alfred Vogel's holistic recipes with reliable health advice, with products available in pharmacies, health food shops, and supermarkets.

Grüezi

International

A.Vogel is a globally recognized brand, generating a turnover of 115 million Swiss Francs with its products available in 30 countries. The company employs around 500 people worldwide, including 170 in Switzerland.

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Experience the world of A.Vogel.

We invite you to explore the inspiring stories behind A.Vogel, and immerse yourself in the rich history of our brand.

Explore Our Fields of Health

A.Vogel promotes natural health with science-based remedies, nutritious products, and educational resources, empowering individuals to achieve holistic well-being and live a balanced, healthy lifestyle naturally.

Immune system

Cold & flu

Women's Health

Men's Health

Sleep & stress

Muscle & joints

Food & nutrition

A.Vogel: 100 Years of Innovation

Over the past 100 years, A.Vogel has evolved from Alfred Vogel's small health food store in Basel into a global leader in fresh plant-based remedies, exporting to over 20 countries. Staying true to its founder's vision, the company emphasizes sustainability, scientific rigor, and the use of freshly harvested plants to ensure maximum efficacy. 

New A.Vogel Museum in Teufen

In 2024, we opened the A.Vogel Museum in Teufen AR (Switzerland), offering visitors an interactive and sensory experience. Located at the site of Alfred Vogel's historic medicinal plant garden, the museum combines tradition and innovation, featuring historical artifacts, hands-on displays, and over 120 nearby medicinal plants. Visitors can delve into phytotherapy, take home plant profiles, and discover our brand through engaging exhibits.

Interior of A.Vogel Museum in Teufen

Echinaforce: 70 Years of Trusted Health

In 2025, we celebrate the 70th anniversary of Echinaforce, our trusted remedy made from freshly harvested Echinacea. Since its launch in 1955, Echinaforce has become a cornerstone of natural health, helping millions worldwide support their immune systems with the power of plants. Developed using Alfred Vogel’s original formula and a commitment to sustainability, Echinaforce remains as effective and relevant as ever, backed by decades of scientific research.

115
million Swiss Francs turnover generated
500
employees worldwide
170
employees in Switzerland

Key People

Dr. Andy Suter
CEO
Bernhard Bärtschi
Head International Markets